Top Story


Home >> Media - TV >> Article

I am still a work in progress: Aroon Purie

Font Size   16
I am still a work in progress: Aroon Purie

A lively interaction between Aroon Purie, Founding Chairman and Editor-in-Chief, India Today Group, and Shekhar Gupta, Editor-in-Chief, The Indian Express and Jury Chairman, enba 2011, was the highlight of the evening at the fourth e4m News Broadcasting Awards, besides the focus on the Award winners. It was an interaction full of hitherto unknown anecdotes as well as insight into the media industry in India, when the two industry stalwarts got talking…

Purie was conferred the Lifetime Achievement Award at enba 2011 for his contribution to the media industry and leading a media behemoth like the India Today Group.

Gupta started off on a lighter vein remarking, “You had the misfortune of interviewing 28 years ago and even hired me and then it took you 18 years to get rid of me!” He then noted, “You had once quipped that ‘we (print) are the cockroaches of media and will always survive’. The irony is that you have now moved on to many other forms of media. Are you still a printwala at heart?”

To this, Purie replied, “I believe in moving with the times. Regardless of which media it is, today content is king and there are exciting times ahead.”

He further said, “This is the age of convergence and a journalist today needs to work across mediums and not be limited to only print or TV.”

To Gupta’s question on “When did you think of going multi-media?” Purie replied, “The real tipping point came when mobile phones came into action. It was a medium that gave you news as and when you wanted. The new consumer is more attuned to that medium now.”

When asked whether he saw a generational shift in journalists now, Purie remarked that television news was a very young medium. The young journalists have not gone through the rigours of print. But it had become imperative to develop domain expertise, be known for one’s work in a particular domain.”

To this, Gupta quipped that while domain expertise was important, in India, more importance was given to designations. Purie noted that in coming times hierarchies would break down. “The cabin culture is disappearing and we are seeing flattening out of organisations.”

When asked “What lies ahead?” Purie’s reply was, “Convergence of print, television, radio, digital”. “There is need to create a news turbine, whereby content is generated by the minute and putting that on multiple platforms.”


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.