Top Story

e4m_logo.png

Home >> Media - TV >> Article

Hyderabad-based Kapil Group to foray into television space with 24-hour news channel

20-November-2008
Font Size   16
Hyderabad-based Kapil Group to foray into television space with 24-hour news channel

Kapil Group, a well-diversified group headquartered in Hyderabad with a turnover exceeding Rs 700 crore, is all set to foray into the television space through its subsidiary company, Hyderabad Media House. The Hyderabad Media House is gearing up to launch a 24-hour news and current affairs channel called HMTV.

The channel is expected to go on air by the end of December 2008. The Kapil Group has appointed K Ramachandra Murthy, a veteran journalist with over 40 years of experience in journalism, as MD of the new venture. Murthy will also hold additional charge as CEO and Editor-in-Chief of HMTV. Prior to joining HMTV, Murthy was the editor of various Telugu dailies, including Andhra Jyothi, Vaartha and the now defunct Udhayam.

Speaking to exchange4media, Murthy said, “We have a dream of launching a 24-hour news channel, which would be followed by more channels, besides an English daily and a Telugu daily. We want to build a media house in a big way with a bouquet of channels and newspapers.”

Other key appointments include M Kishore, who has joined as General Manager - Marketing. He moves from Big FM Hyderabad. Mallepalli Laxmaiah, a well-known columnist and Dalit activist, has been appointed as Chief of News Network, while Ram Mohan has been brought in as Editor - Output. Ram Mohan had earlier worked with ETV and Gemini News, prior to joining HMTV. Both Laxmaiah and Mohan have over 10 years’ experience in the field.

According to Murthy, the advertising pie of the Telugu news channels was about Rs 22-23 crore, which was being shared by the existing news channels. There are about five Telugu news and current affairs channels present in the market – ETV2, TV9, TV5, NTV and Gemini News – while a few more news channels are in the pipeline. In the coming days, the Telugu news genre is expected to witness tough completion with more players entering the fray.

For the record, Kapil Group has business interests in various fields such as financial services, food products, agriculture, construction, real estate, IT, education equity trading, travel solutions, insurance, media and marketing services.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow