Hungama TV is all set to get its content in place. The forthcoming kids’ channel has commissioned 16 production houses for 27 pilots of original programming and the content team is still hungry for more.
“With more than eight hours of original programming everyday, our intent is to be armed with a strong line-up of programmes across all genres that appeal to all sub-segments within our target group. So, even when the research identifies some of the strong and not-so-strong programmes, we will be ready with another round of winning ideas,” asserts Purnendu Bose, COO, Hungama TV.
Hungama TV has always been clear about its intention of including 100 per cent Indian content. An initiative that the channel has also taken is the setting up of a unique board of directors run by kids. Speaking on these initiatives, Bose remarks, “Hungama TV is setting a benchmark of sorts in the television industry by researching every programming idea, whether live action or animation, with the core target of 4-15 years in all key TRP markets. Coming close on the heels of their proposed governing council of 15-member kids’ board of directors for the channel, this move reinforces the seriousness with which we are taking kids' opinions.”
Some of the production houses that have been assigned the responsibility are Eagle Films, Garima, Contiloe, Picasso, Edit 2, Sphere, Rose, Inhouse, Media Track, etc. besides UTV itself, which is also one of the content providers for Hungama TV.