How different is BARC individual data from TAM?

How different is BARC individual data from TAM?

Author | exchange4media News Service | Friday, Jun 05,2015 8:30 AM

How different is BARC individual data from TAM?

BARC yesterday for the first time released its individual data for week 21 (May 23 - 29, 2015). At the same time TAM (May 24 -30, 2015) too released its ratings on individual as well as household level.

According to TAM data HSM without LC1 markets for CS4+, Star Plus in individual data was at 260 GRPs this week. Colors at No.2 spot was at 208 GRPs. Sab TV at No.3 spot in individual data it was at 149 GRPs. Zee TV in individual data was at 142 GRPs this week. Life OK in individual data was 126 GRPs in week 22.



CS 4+ GRPs (Individual)

Channels Week 21 Week 22
Star Plus 243 260
SONY SAB 145 149
Z Zee TV 145 142
Life OK 131 126
Source: TAM Data Market: HSM without LC1 Period: Wk 21-Wk 22,2015

BARC India data for 1 lac+ C&S markets which corresponds to a sample size of 47,293 Individuals and 10,760 Households utilizing 12,000 Households data. BARC individual data shows Star Plus at 406 million. Colors in the BARC ratings scored 361 million. Zee TV at No.3 in BARC ratings got in ratings of 232 million. Life OK was at No.4 spot in the BARC ratings got ratings of 224 million. Sab TV in BARC ratings it was at No.5 spot with ratings 187 million.

Rank Channel Name Weekly Rat (000s) sum
1 STAR Plus 406152
2 Colors 361133
3 Zee TV 232395
4 Life Ok 224480
5 SONY SAB 187228
HSM : NCCS All : Week 21 : Individuals : C&S 1Lac+


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