Top Story

e4m_logo.png

Home >> Media - TV >> Article

How Arnab Goswami revolutionised the news television viewing experience

02-November-2016
Font Size   16
Share
How Arnab Goswami revolutionised the news television viewing experience

Tuesday evening sent shock waves around the Indian media industry with the news of Arnab Goswami, President-News & Editor-in-Chief, Times Now and ET Now exiting from the Times Group, exclusively broken by exchange4media http://www.exchange4media.com/tv/arnab-goswami-bids-adieu-to-the-times-group_66510.html

Say ‘The Nation Wants to Know’ and the image that surfaces in your mind is that of Arnab Goswami, Editor-in-Chief of Times Now, sharp interviewer, incisive analyst and commentator, and known in no small measure for his lung power. 

Goswami came to be known for his debates and questioning people with equal zest each day on critical subjects facing the nation and the world, a task he seemed to enjoy every moment of. 

The Times Now Journey

Times Now, launched on Jan 31st  2006, faced a lot of criticism in its early phases and even went through a revamp. But over the last four to five years, the channel has witnessed steady growth, riding on the popularity of Goswami’s prime-time show, the Newshour and Frankly Speaking, wherein he interviewed high profile celebrity guests; the list includes names such as Salman Khan, Afghan President Hamid Karzai and the slain Benazir Bhutto. Industry sources estimate Newshour as one of the hottest properties and an attractive advertiser destination in the English news genre.  The channel today is a market leader in terms of voice share and overall market share during prime time in the English News category. 

From the person whom not too many people knew when he joined Bennett Coleman after his exit from NDTV in 2004, to becoming nothing short of a household name in current times, Goswami has grown with the channel. 

The Gandhi & Modi Interviews

Goswami made waves for his interview of Congress Vice-President Rahul Gandhi on Times Now, the latter’s first television interview, which was one of the biggest political interviews when the election campaign had just kick-started. It became more news-worthy due to Gandhi’s deemed unpreparedness for the questions. Moreover, Gandhi had not been seen talking to the media at all before the interview, which went on to create not only nationwide but worldwide news, and remained a topic of discussion for weeks on end.

This was followed by the Narendra Modi interview on the channel, during the last phase of the elections. Modi, however, faced Goswami squarely. 

Goswami became arguably the most watched news anchor in India and is ranked among the 50 most powerful Indians by India Today and Indian Express. He is also credited with revolutionizing news presentation and production on television, driving it to altogether new heights with his single-minded passion and taking Brand Times Now to consistent leadership position.

It may be recalled that Goswami, won the IMPACT Person of the Year, 2015 Award, instituted by the exchange4media Group to recognize excellence in the Advertising, Media and Marketing domain.

Whilst he is slated to be donning the entrepreneurial hat and launching his own global, digital media network, the Times Group is to announce who will fill Goswami’s shoes.  

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions