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How Arnab Goswami revolutionised the news television viewing experience

How Arnab Goswami revolutionised the news television viewing experience

Author | Priyanka Mehra | Wednesday, Nov 02,2016 9:31 AM

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How Arnab Goswami revolutionised the news television viewing experience

Tuesday evening sent shock waves around the Indian media industry with the news of Arnab Goswami, President-News & Editor-in-Chief, Times Now and ET Now exiting from the Times Group, exclusively broken by exchange4media http://www.exchange4media.com/tv/arnab-goswami-bids-adieu-to-the-times-group_66510.html

Say ‘The Nation Wants to Know’ and the image that surfaces in your mind is that of Arnab Goswami, Editor-in-Chief of Times Now, sharp interviewer, incisive analyst and commentator, and known in no small measure for his lung power. 

Goswami came to be known for his debates and questioning people with equal zest each day on critical subjects facing the nation and the world, a task he seemed to enjoy every moment of. 

The Times Now Journey

Times Now, launched on Jan 31st  2006, faced a lot of criticism in its early phases and even went through a revamp. But over the last four to five years, the channel has witnessed steady growth, riding on the popularity of Goswami’s prime-time show, the Newshour and Frankly Speaking, wherein he interviewed high profile celebrity guests; the list includes names such as Salman Khan, Afghan President Hamid Karzai and the slain Benazir Bhutto. Industry sources estimate Newshour as one of the hottest properties and an attractive advertiser destination in the English news genre.  The channel today is a market leader in terms of voice share and overall market share during prime time in the English News category. 

From the person whom not too many people knew when he joined Bennett Coleman after his exit from NDTV in 2004, to becoming nothing short of a household name in current times, Goswami has grown with the channel. 

The Gandhi & Modi Interviews

Goswami made waves for his interview of Congress Vice-President Rahul Gandhi on Times Now, the latter’s first television interview, which was one of the biggest political interviews when the election campaign had just kick-started. It became more news-worthy due to Gandhi’s deemed unpreparedness for the questions. Moreover, Gandhi had not been seen talking to the media at all before the interview, which went on to create not only nationwide but worldwide news, and remained a topic of discussion for weeks on end.

This was followed by the Narendra Modi interview on the channel, during the last phase of the elections. Modi, however, faced Goswami squarely. 

Goswami became arguably the most watched news anchor in India and is ranked among the 50 most powerful Indians by India Today and Indian Express. He is also credited with revolutionizing news presentation and production on television, driving it to altogether new heights with his single-minded passion and taking Brand Times Now to consistent leadership position.

It may be recalled that Goswami, won the IMPACT Person of the Year, 2015 Award, instituted by the exchange4media Group to recognize excellence in the Advertising, Media and Marketing domain.

Whilst he is slated to be donning the entrepreneurial hat and launching his own global, digital media network, the Times Group is to announce who will fill Goswami’s shoes.  

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