Housefull Movies, the new 24X7 FTA Hindi Movie Channel, launched by Triumph Media Vision Private Limited, has assigned its sales responsibilities to B4U Media Ventures, a media consulting, distribution, marketing, and advertising company.
The channel has achieved almost 4 per cent viewership share in the northern market within a span of 8 weeks since its launch and competes with the likes of Zee Classic, Zee Action and UTV Action.
Commenting on the association, Harish Patil, MD, Housefull Movies, says, “Being a new player with a content mix similar to the likes of second line Hindi Movie Channels and strong distribution, we aim to place Housefull movies as a full on filmipanti movie channel in the mind of the viewers and advertisers. The collaboration with B4U Media Ventures will aid in monetizing our advertising inventory better, as we have seen the team’s ability to position the B4U group of channels in India within the minds of advertisers in a way that benefits both the advertisers and the channel.”
Sandeep Gupta, Director, B4U Media Ventures, said, “With B4U Media Ventures we focus on creating a value proposition for the broadcasters and advertisers. We are proud to officially announce our first account and have faith in our team that they would be able to create new success stories. We are looking forward for a successful growth of the new association.”
C. F. Moses, CEO, B4U Media Ventures, said, “We are pleased to have Housefull Movies’ revenue mandate which will be a strong contender in the movie genre in the coming months. Besides the exciting growth plan of Housefull Movies, the collaboration would help them in leveraging our domain knowledge, revenue management skills, and our industry relationships making it mutually beneficial.”
Amar Dixit, Business Head, B4U Media Ventures, said, “Despite the clutter in the movie genre, viewers have welcomed new launches last year.The robust content strategy of Housefull Movies, wide spread distribution and the consistent BARC numbers will give good returns to the advertisers and help in benefiting the channel revenues. Housefull Movies has tremendous potential and we are glad to be associated with it.”
Housefull Movies is available on all the major DTH players like Airtel DTH, DD Free Dish, Dish TV, Videocon D2H and MSO’s like Hathway, DEN, GTPL, Indusind Media, Signet Digital and others.