India’s largest TV ad network and a leading name in cloud-powered broadcast infrastructure--Amagi, has announced that Horse & Country TV (H&C TV), a UK based equestrianism and country lifestyle television channel, broadcasting exclusive sports event coverage, news, documentary, and personality-led programming, has deployed Amagi’s CLOUDPORT to optimize the delivery of new channels around the world.
Utilizing CLOUDPORT offers end-to-end broadcast workflow capabilities on the cloud; H&C TV will now be able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.
Commenting on the association with Amagi, Heather Killen, CEO and Chairman, H&C TV, said “Amagi’s CLOUDPORT platform resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer.”
The Bengaluru-based company’s CLOUDPORT platform offers 99.99 percent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster’s distribution requirements. By providing H&C TV with comprehensive playout and ancillary workflow management on the cloud, CLOUDPORT simplifies operations, increases flexibility, and lowers OPEX and CAPEX while enabling higher playout reliability at significantly lower costs.
“H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds. Through CLOUDPORT, H&C TV is able to perform hyper-localized and cost effective international distribution of its channels,” said Srividhya Srinivasan, co-founder at Amagi.
With CLOUDPORT, H&C TV can support dynamic graphics as well as live sports content, while localizing each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences. Furthermore, CLOUDPORT gives H&C TV the flexibility to monetize new markets through targeted advertising.
CLOUDPORT delivers H&C TV channels to leading operators such as Sky in the U.K., Deutsche Telecom in Germany, Fetch TV in Australia and UPC in Benelux. This partnership marks yet another step towards Amagi’s expansion of its content delivery offering to international markets.