History Channel to worship gods of music in ‘History Rocks’

History Channel to worship gods of music in ‘History Rocks’

Author | exchange4media News Service | Saturday, May 17,2008 8:50 AM

History Channel to worship gods of music in ‘History Rocks’

Rock legends will descend on History Channel from June 5 in the popular series ‘History Rocks’. The 17-part series will bring together great concerts, rare documentaries and interviews featuring the gods of music, offering a unique glimpse into the lives of these rock legends. Lee is the partner of the ‘History Rocks’ property this year.

Rajesh Sheshadri, Vice-President, Marketing, The History Channel, said, “After the success of ‘History Rocks’ last year, we have lined up an exciting series that goes on till September, giving rock enthusiasts the most compelling content about their rock idols.”

Chakor Jain, Business Head, Lee India, said, “Music has always been an important part of Lee’s history. The icons of fashion – in cinema and music – have always represented Lee. Marilyn Monroe, James Dean and Bruce Springsteen are a few cult icons who loved and lived in their pair of Lee. Given that, we at Lee are excited to be part of the second season of ‘Lee History Rocks’, which honours the Gods of Rock. We had a phenomenal success with the first season and look forward to rocking your world again.”

The channel will organise special rock nights in Delhi, Mumbai and Bangalore for rock enthusiasts. Viewers will get a chance to know interesting trivia about their favourite rock idols on the special History Rocks microsite. An interactive contest with a radio partner will give one lucky winner a chance to watch a live concert in New York.

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