Top Story

e4m_logo.png

Home >> Media - TV >> Article

Hindustan Unilever inks Rs 100 cr ad deal with MSM

27-September-2012
Font Size   16
Share
Hindustan Unilever inks Rs 100 cr ad deal with MSM

In what is seen as an encouraging deal for the television sector in India per se, corporate major Hindustan Unilever has signed an advertising deal of over Rs 100 crore with MSM (Multi Screen Media). The deal is for all MSM channels including Hindi general entertainment channels Sony Entertainment and Sab, movie channels Max and Pix and also the younger channels from the network Mix and Six.

Neither HUL nor MSM officials were available for comments on the development but a source familiar with the deal informed that this is one of the largest deals that HUL has signed with MSM in recent times, and added, “Until very recently, HUL had barely any monies allocated to MSM, so this is a good move from the company.”

It may also be recalled that at the moment, HUL is in the midst of a conversation with STAR India, where it has not advertised for some time now, largely due to “disagreement over rates”, according to industry sources.

“The more important point is that this would encourage more people to spend at a moment when the industry is seeing some kind of withdrawal from advertisers in spending. The year has been slow – the first half has been flat in comparison to last year, and there are expectations for a better second half – such deals are positive steps in that direction,” said a media observer.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group