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Hindi News cluster ruled over English news cluster on the back of Assembly Election results @BARC Week 11

28-March-2017
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Hindi News cluster ruled over English news cluster on the back of Assembly Election results @BARC Week 11

Hindi news cluster garnered an impressive 368 million impressions as against 1.9 million impressions fetched by English news cluster on the back of Assembly Election 2017 results for five states on Saturday (March 11) according to TV rating agency BARC.

Out of the entire Hindi news cluster ABP News raked in maximum ratings of 65 million impressions followed by Aaj Tak with 56 million impressions and India TV with 46 million impressions. Aaj Tak led the Hindi news cluster overall with 178 million impressions according to BARC data for week 11 (March 11-17, 2017).

Times Now led the English news cluster for the same day collecting 0.8 million impressions followed by CNN News18 with 0.4 million impressions and NDTV 24X7 with 0.3 million impressions. For the same week Times Now led the genre with 2.2 million impressions.

The premiere of ‘Meelo Evaru Koteeswarudu’ on Star Ma garnered 3.8 million impressions between 6.30pm and 20.58pm.

The finale episode of singing reality show ‘The Voice’ on &TV between 8.59pm and 11.24pm fetched in 1.5 million impressions. However, the channel garnered eighth position in the GEC urban market for the same week managing 142 million impressions.

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