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Hindi GECs battle it out for 9PM weekend slot

29-May-2013
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Hindi GECs battle it out for 9PM weekend slot

Post IPL, Hindi general entertainment channels have lined up a slew of launches for June 1, 2013, majority of which are reality shows. Sony Entertainment Television will be launching Indian Idol Junior, while Zee TV will introduce DID Super Moms. Colors is also all set to launch the new season of its reality-based dance series Jhalak Dikhhla Jaa.

With three big ticket launches scheduled for June 1, 2013, Star Plus is all set to garner viewer attention through the telecast of a three-hour special episode of India’s Dancing Superstar. The reality-based dance series, which is usually telecast on the 9PM time slot, would be aired from 8PM to 11PM on Saturday. Though special or maha episodes are not uncommon in the Hindi GEC space, Star Plus’ initiative sheds light on the importance of the 9PM slot. 

According to Nikhil Madhok, Vice President, Marketing, Star India, the three-hour special will be telecast with the intent of getting the best out of content and help entertain the audience in a large way. Apart from special episodes of fiction-based shows, the channel had also earlier undertaken special episodes for its reality dance series Nach Baliye Season Five.

It can be recalled that though the last few weeks were observed to be a silent period for most of the channels due to IPL, Star Plus went ahead and launched India’s Dancing Superstar. The show has since garnered an average of 2.8 to 3 TVR.
 

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