Top Story

e4m_logo.png

Home >> Media - TV >> Article

Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja

09-November-2015
Font Size   16
Hindi GEC genre takes 15% plunge in viewership on the day of Laxmi Pooja

Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan. Interestingly, Total TV viewership on the auspicious does not change much.

On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan. Hindi Movies & Music Genres have seen maximum growth in terms of viewership across years.

The drop in viewership of GECs has been caused by lesser sampling of the genre on Laxmi Poojan also the Time spent levels on the genre witness a drop. At the same time Hindi Movies, Kids, Music & Hindi News witness increase in of both reach & time spent.

As we expect this trend to continue this year too, it is imperative for GECs to take proactive steps to minimize the drop. At the same time it is an opportunity for other genres especially  Hindi Movies to capitalize on this opportunity by airing their best Movies. 

Source: S-Group, an analytical division of TAM Media Research

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow