The Hindi general entertainment genre has some interesting numbers to throw this week as well. TAM Media Research numbers show that even though ‘Kya Aap Paanchvi Pass Se Tez Hain’ has not grown any further from the 2 to 3 TRP, Star Plus has distanced itself further from Zee TV. In the next rung, 9X has had another good week and is at No. 3 position amongst the Hindi GECs on an all-day data reference.
For the C&S 4+ target audience in the Hindi speaking markets, the all-day data shows that Star Plus has being doing well to increase the gap between it and No. 2 player Zee TV. The latest week of TAM numbers have increased the distance some more. 9X, too, has been seeing a good run, and in the past three weeks, the channel has steadily taken the No. 3 spot. NDTV Imagine and Sony Entertainment Television follow. In the latest TAM week, Sony has done slightly better than NDTV Imagine. Star One comes in next, followed by Sahara One. SAB and Zee Next are the last channels on the Hindi GEC ratings chart.
The ranking is different when only the primetime numbers – from 8.00 pm to 11.00 pm – are taken into consideration. Then, Sony Entertainment Television has done well in this slot, followed by NDTV Imagine. The next position is taken by 9X.
Movies like ‘Bhool Bhulaiyya’ have given good numbers to 9X, in addition to its shows like ‘Ye Hai Jalwa’ and ‘Chak De Bachche’.
In all, while Star Plus is at a considerable degree ahead of its competition now, while Zee TV has taken a comfortable position in between, where it is an unchallenged No. 2 player, the ranking in the next order is dependent on a show or a movie that may have been aired during the week. Media experts have stated time and again that ratings would continue to be a judging parameter for these channels in times to come, and that the channels that had the distribution and the content right would make it.
NDTV Imagine is still being given credit for its maverick move in ‘Ramayan’. 9X graph has seen a steady improvement in its ratings week-on-week. How the game changes when NDTV Imagine opens its afternoon and weekend slots would be an interesting watch.