Helios Media has bagged the revenue monetisation services for FoodFood channel.
Earlier, the ad sales duties were handled by an in-house team. But starting February 1, 2013, Helios Media will be handling it.
Confirming the news, Sanjeev Kapoor, Co-Founder and Director, FoodFood said, “Our decision to partner with Helios Media is based on our assessment of its team’s strength and ability. In a unique offering and destination such as FoodFood, it is imperative that the team has deep understanding of aspirational needs of brands and viewers alike.”
Commenting on the win, Divya Radhakrishnan, MD, Helios Media said, “With a dedicated food channel and even the GECs going the food route with prime time reality shows, we know that the food space is just beginning to simmer. With the fresh chef’s hat acquired by Helios Media, we are confident of the dishes panning out in the coming year. In Helios Media, clients have the option to outsource one or many of their needs to fulfill and create a feasible, balanced, revenue-generating eco-system, which helps them achieve their business goals most efficiently.”
Bala Iyengar, Business Director, Helios Media added here, “Helios Media has the ability to not just sell space, but sell brand perceptions as well, and that is extremely critical in the niche channel scenario. We are confident about synergising the FoodFood brand values with the client’s marketing objectives to give solutions working for both, the channel and the advertisers. With our strong infrastructure of teams across the country and evolved processes, we are all set to take FoodFood to its glorious heights.”
FoodFood is a joint venture between Sanjeev Kapoor and Malaysia-based media conglomerate Astro Media. The channel recently celebrated its second anniversary.
Launched a year ago by Divya Radhakrishnan, Helios Media is a specialty services company for broadcasters with verticals in sales, marketing, content advisory, content syndication, research and traffic management.