As political chieftains get all set for the big fight of General Elections 2004 and news channels chalk out innovative programmes to catch the poll-fever, Headlines Today has drawn up elaborate and comprehensive programming strategy.
Considering the elections largely as a battle between the National Democratic Alliance and the Congress-led opposition alliance, the TV Today Network-promoted 24-hour news channel has christened its election-based programming as the 'Battle of Alliances'.
An official release from the group claims the programme to involve comprehensive and up-to-the-minute coverage straight from the polling ground. "This will be done through regular field reports and latest analysis of the political developments, and would continue till mid-May," the release says.
Restraining itself from an in-depth and extensive analysis, in line with its core proposition 'Sharp News for Sharp People', the channel would only dwell on the key points covering the most relevant information, it adds.
Referring to the various initiatives, TV Today spokesperson Rajesh Sheshadri said: "Headlines Today as a channel provides sharp and crisp news to a predominantly urban audience. The challenge lies in providing concise election communication in a manner that's interesting and also complete."
In order to bring in an analogy with war, the group has used war idioms as names of the different segments - in line with the battle theme for the elections. "Creating an analogy with the battlefield will capture all the strategic aspects of electioneering in terms of flanking, defence mechanisms and all other movements," Sheshadri observes.
The different programmes from the Headlines Today bouquet will involve 'From the Frontlines' - a travelogue representing the common man's perspective sourced from across the country. 'Court Martial' will put an MP under the scanner, holding them accountable for their performance. "This would be based on a survey conducted by a research agency in the various constituencies, and would depict the mass perception on their candidates," the release mentions. Among others, there are 'Battle Cry', featuring quotes from political heavyweights and, 'War Room', offering a psephological analysis.