For those tired of flipping channels every holiday, HBO has a bagful of surprises. The English movie channel is planning to rule the airwaves with an exhilarating line-up of movies for the last quarter of 2004. Adding sparkles to your Diwali celebrations there will be the star-studded HBO Diwali Blockbuster.
Watch out for ‘Ocean’s Eleven’, starring George Clooney, Brad Pitt and Julia Roberts. Also coming up are movies like ‘Charlie’s Angels: Full Throttle’ and ‘The Lord of the Rings’. In addition, viewers can end the year with a bang as the channel brings the ‘HBO 2004 Blockbuster Marathon’ with movies like ‘Spy Kids III’, ‘Rush Hour II’, ‘Stuart Little II’, amongst others.
Jonathan Spink, CEO, HBO Asia, said: “The joint partnership of HBO with Hollywood’s top four studios, namely Warner Bros, Paramount, Universal and Sony helps us bring the latest and the biggest blockbuster Hollywood movies to Indian audiences. The innovative strategies coupled with the strategic distribution partnerships will help us sustain and grow with the leadership position.”
On how has India been doing for HBO, Swift said: “India is a very critical country for HBO and in a span of four years has achieved considerably. We have fared very well in India. In fact, these are exciting times for HBO in India considering that as a channel we have established a considerable lead over other English movie and general entertainment channels.”
Asked whether HBO was planning to Indianise some of its content, Quek Toi Mien, Senior VP, Programming and Promotion, responded: “We are sensitively handling the issue. As of now, we have not come up with any plans to regionalise the content. Having said that, I would like to add that we’ve been here in India for four years and we are trying to reach out to the mass audience through quality Hollywood movies that Indians would love to see.”
Shruti Bajpai, Country Manager, HBO, said: “We call ourselves number one because of the top programmes. We have the maximum advertisers during the prime time. We have done considerable well and the figures show that.”