Top Story

e4m_logo.png

Home >> Media - TV >> Article

HBO Inc picks up majority stake in HBO Asia

17-January-2008
Font Size   16
HBO Inc picks up majority stake in HBO Asia

HBO Inc, the subsidiary of Time Warner, has taken a majority stake in its Asian joint venture company, HBO Asia. Earlier, the HBO Asia division was jointly held by HBO, NBC Universal, Paramount Films and Sony Pictures Entertainment. According to the new equity structure, HBO Asia will now be owned by HBO and Paramount. HBO is present in 22 countries across Asia.

Jonathan Spink, CEO, HBO Asia, said, “HBO is gaining majority control in the venture. We will not be able to comment on the percentage of the stake. The initiative will only further strengthen our brand presence in Asia. HBO Asia has a very successful business and is a strong brand in the region. The media environment here is extremely dynamic and the future does throw a lot of possibilities. We are definitely open to expanding our presence in this market, if it makes good business sense.”

He further said, “Though NBC Universal and Sony Entertainment are out of the new structure, there will be no changes in the programming content as we will continue to have ongoing output deals with major Hollywood studios, including Columbia/TriStar, NBC Universal, Paramount/DreamWorks and Warner Bros.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign