Top Story


Home >> Media - TV >> Article

Have a date with ‘The Real Eve’ at Discovery

Font Size   16
Have a date with ‘The Real Eve’ at Discovery

For the first time in the history of television, the Discovery Channel presents The Real Eve – a two-hour special programme debuting worldwide on Sunday, April 21 from 8-10 p.m. The Real Eve reveals that humankind's shared genetic heritage links every living person on earth.

The programmes tries to prove that despite physical, psychological and cultural differences, every living person, irrespective of race, colour and gender, has at least one thing in common – they are all related to one woman who lived in east Africa more than 150,000 years ago.

Unfolding like a scientific detective story, The Real Eve enlists top scientists and cutting-edge research to prove that despite physical, psychological and cultural differences, all modern humans, through a unique part of their DNA, trace back to a single woman in Africa from whom we all descend.

In addition to tracing the genetic diaspora, The Real Eve enlists scientists to explain the parallel origins of variation in skin tone. The program explains how skin color evolved as a means of preventing birth defects because pigmentation, by shielding against ultraviolet radiation, alters blood levels of folate - a biomolecule critical to foetal development. The research helps explain why we see darker-skinned people in equatorial regions with high ultraviolet levels and significantly lighter-skinned people as we move towards the poles.

The film makes clear, that although it took more than 7,000 generations for Homo sapiens to penetrate every corner of the globe, our common genetic past lives on today. The Real Eve travels to present-day Chicago, Illinois, USA, where simple mtDNA swab tests of a diverse group of people yield surprising results. A woman of Greek descent and a Native American find that they share a common female ancestor from 30,000 years ago. The Real Eve explains that there is less variation in all human mtDNA than there is in a small group of chimpanzees.

Discovery is today the sixth most widely distributed channel in India and reaches over 21 million households. Discovery airs 24 hours in English and Hindi in India.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by