BBC Worldwide’s Global Channels business has announced a deal with Hathway Cable & Datacom Pvt Ltd. As part of the deal, BBC Entertainment and Cbeebies, which form part of the BBC’s Global Channels portfolio, will now be available across 28 cities in India through the Hathway distribution network. The deal will also enhance the presence of the widely distributed BBC World News.
BBC World News, the 24-hour international news and information channel already available in 15 million homes, will now increase its access to newer audiences in the Indian market.
This association will present a national audience with British comedy and drama on BBC Entertainment. In addition to this, CBeebies, available in both English and Hindi, with its interactive and trusted content, will offer pre-schoolers a safe haven in which to learn about and enjoy the world around them.
The tie-up with Hathway Cable will see BBC Worldwide’s Global Channels division extend its footprint within the competitive television industry, which has been one of the key growth strategies for the business in India.
Commenting on the occasion, Nachiket Pantvaidya, Global Channels’ General Manager, South Asia, BBC Worldwide, said, “Our association with Hathway Cable will ensure that a large base of viewers in India will now be able to see the first pre-school channel in India with CBeebies, and also the only channel that carries quality British shows, BBC Entertainment. It marks the next step in BBC Worldwide’s channels strategy to ensure that quality television from the BBC stable is available to audiences in India.”
K Jayaraman, MD & CEO, Hathway Cable & Datacom, said, “Hathway is proud to be associated with BBC Worldwide’s Global Channels, bringing the best in British television entertainment to millions of our subscribers. This will help us enhance our existing portfolio and be a value added service to our viewers. The quality programming available on BBC will definitely increase demand for our services.”