Hathway and technology solutions provider NDS have announced their partnership to launch cable Digital Video Recorded (DVR) service in India. The NDS XTV DVR solution would be deployed during 2008 and would give subscribers control over what they watched and when they watched it.
K Jayaraman, MD and CEO, Hathway, said, “Hathway is focused on its strategy to be the best in whatever we do by offering a full range of integrated cable TV services across the nation. The launch of NDS’ XTV DVR services is part of our ongoing strategy to offer consumers in India the very best pay television services in the market.”
Sue Taylor, VP and GM, NDS Asia Pacific, said, “Hathway’s decision to expand their NDS solutions suite to include NDS XTV is a validation of the technology leadership of NDS and recognition of the significant investment in NDS’ capabilities in India over the past eight years. Hathway’s NDS XTV-powered DVR will radically enhance the way its subscribers are able to view content. We are proud to be part of this new frontier in Indian cable and to assist Hathway in delivering the latest world-class digital and interactive entertainment services to their subscribers.”
In partnership with NDS, Hathway can now deliver a compelling combination of broadcast and on-demand digital television to Indian cable subscribers. The NDS XTV DVR solution would provide Hathway subscribers with several advanced features and future services, including Series Linked TV shows and push video-on-demand.
NDS XTV allows subscribers to pause, record, play back, rewind and fast forward their broadcast cable TV channels for viewing what they choose. Viewers can record one programme while playing another, or record both simultaneously. Unparalleled usability is enabled through viewers’ ability to build and manage their own personal playlist easily via Hathway’s existing NDS Advanced Electronic Program Guide.