Hallmark Channel is planning to tie up with a music company in India to launch a CD. This will be in line with its UK tie-up with Sony Music to launch for the first time a music CD, involving compilation of various artistes.
According to sources this is the first time Hallmark is getting into such an activity. While Sony will distribute the CD, it will be packaged and produced by us as Hallmark Moments involving a range of themes.
Hallmark has made an entry into Hong Kong in September by getting into a Sunday night prime time block with the terrestrial channel, ATV World. It will air the Hallmark original ‘Mini Series.’
Hallmark will launch a late night science fiction block in October and has acquired Early Edition only for India, which will be screened at 11 PM on weekdays. Star Trek will be moved to 12 pm, followed by a movie.
Hallmark has increased its acquisition of TV series from 10 per cent of its programming content to 30 per cent. The acquisition of TV movies has come down while the original Hallmark produced movies remain the same.
The movie content of the channel has come down from 40 per cent to 30 per cent of the content while the kid’s block remains at 10 per cent.
Our typical marketing budget is usually 10 per cent of the topline spend