With channels vying to outdo each other, Valentine Day celebrations on television promise viewers unprecedented excitement. Hallmark and MTV have also got on to the Valentine bandwagon.
MTV’s Valentine’s Day Special features the cast of the yet-to-be-released movie ‘Lakeer’. This programme will have the cast - Sunil Shetty, John Abraham, Sunny Deol, Sohail Khan and Nauheed Cyrusi discussing interesting anecdotes on love, films and life and will be telecast on MTV on February 14, 2004 at 1100 hrs and 2000 hrs.
Hallmark, meanwhile, is celebrating Valentine’s Day from Feb 9 to Feb 25, 2004 with special Hallmark movies. On this occasion, Hallmark Channel will also run a Hallmark Channel Love Divine e-cards Lucky Draw contest on MSN and www.hallmarklovestories.com.
States Amitabh, Country Manager, India and South Asia, Hallmark Channel, “Hallmark is a family channel. We are about relationships, about emotionally engaging entertainment, about stories, which touch people’s hearts. Celebrating Valentine’s Day is significant to Hallmark Channel, as this ‘relationship’ needs to be celebrated. We wanted to do something thrilling especially at a time where E-cards hold sway; we thought it would be the best way to reach out to our viewer.”