Top Story


Home >> Media - TV >> Article

Hallmark and MTV get on the Valentine bandwagon

Font Size   16
Hallmark and MTV get on the Valentine bandwagon

With channels vying to outdo each other, Valentine Day celebrations on television promise viewers unprecedented excitement. Hallmark and MTV have also got on to the Valentine bandwagon.

MTV’s Valentine’s Day Special features the cast of the yet-to-be-released movie ‘Lakeer’. This programme will have the cast - Sunil Shetty, John Abraham, Sunny Deol, Sohail Khan and Nauheed Cyrusi discussing interesting anecdotes on love, films and life and will be telecast on MTV on February 14, 2004 at 1100 hrs and 2000 hrs.

Hallmark, meanwhile, is celebrating Valentine’s Day from Feb 9 to Feb 25, 2004 with special Hallmark movies. On this occasion, Hallmark Channel will also run a Hallmark Channel Love Divine e-cards Lucky Draw contest on MSN and

States Amitabh, Country Manager, India and South Asia, Hallmark Channel, “Hallmark is a family channel. We are about relationships, about emotionally engaging entertainment, about stories, which touch people’s hearts. Celebrating Valentine’s Day is significant to Hallmark Channel, as this ‘relationship’ needs to be celebrated. We wanted to do something thrilling especially at a time where E-cards hold sway; we thought it would be the best way to reach out to our viewer.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.