Mayavi, the first ever 3D television serial, produced by media company GV Films Ltd has won the prestigious Seoul Drama Award.
The Seoul Drama Award 2007 attracted 130 entries in 20 categories from some of the leading international production houses, including from India, of which 34 were shortlisted for nominations. This year’s edition of the Seoul Drama Awards presented its top prizes to TV works from India, Japan, China and South Korea.
‘Mayavi’, a 26-episode 3D serial, aired on Jaya TV some time back. The same serial is currently on air on Kairali TV, a popular Malayalam channel owned by Malayalam Communications Ltd. GV Films has already finalised telecasting of ‘Mayavi’ in Telugu with a leading channel and is slated to go on air in October 2007. Negotiations are also at advanced stages to telecast it in other languages like Marathi, Gujarati, Rajasthani, Bangla and Hindi over a leading all India channels.
As a direct result of this year’s award, ‘Mayavi’ has evinced a keen interest in 3D from some of the Asian, European and Australian television channels to telecast ‘Mayavi’ in their respective languages or with English sub-titles. GV Films is currently in talks for 3D content production services with Swedish and Australian media houses, besides a couple of Korean broadcasters.
While ‘Mayavi’ is making waves in the global arena, GV Films is highly bullish on more content creation of substance for which it has already tied up with some of the leading regional, national and international television channels.
GV films would be also building ‘studio cities’ in 23 tier-two cities in south India in the next three years. Each costing Rs 20-40 crore, it would have five screens, shopping malls and food courts, S Venkataramani, Vice-President, GV Films, said. The total cost of the project would be around Rs 700 crore and funding would be done through internal generation, he said.