SAB is all geared up to present a new reality offering to its viewers. Music talent hunt ‘Fame Gurukul’, which was seen on Sony Entertainment Television last year, will now be seen on SAB. The show is scheduled to hit the airwaves in November 2006. Vikas Bahl, Business Head of the channel, said that in the second season, the hunt was for the X-factor and hence, the show would be called ‘Fame-X’.
Things have worked well for the channel, with some of its recent initiatives like the 8.30 pm comedy band delivering for the channel. SAB has taken the conscious route to appeal to the youth and believes that ‘Fame-X’ will help hugely in achieving this.
Said Bahl, “We are beginning with the on-ground activities around the show in October and in the typical, engaging SAB style, we will market the property before that.” When asked on TRP expectations, he said, “We are too new a channel to speak on TRP expectations, but I believe that the show is a perfect brand fit for SAB and enjoys equity with the Indian audience already.”
“We will build on this more and use this equity to draw audience to some of our other shows, which are otherwise making their mark in the relevant circles, but have the potential to grow much more – like ‘Left Right Left’,” added Bahl.
The timing of the show, which would coincide with the ICC World Cup 2007, especially towards the finale of the show, has even prompted the channel to plan a song that would be performed by ‘Fame-X’ finalists and be presented to the Indian cricket team.