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Gully Cricket is back with MAX, initiative to promote ICC Champions Trophy

12-September-2006
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Gully Cricket is back with MAX, initiative to promote ICC Champions Trophy

Get ready for yet another season of Gully Cricket, which is back with MAX. The Gully Cricket initiative featuring Mandira Bedi has been conceived this time to promote the forthcoming ICC Champions Trophy, which is being played in India for the first time. The fifth edition of the Mini World Cup is expected to be a no-holds-barred cricketing extravaganza with all the top nations waging war on the greens from Mohali to Mumbai.

Almost every big Indian cricket star was born on the streets and MAX celebrates this free sporting spirit by inviting everyone to come out and play cricket in their gullies.

Besides Bedi, Sameer Khan and Tiger Deewana will visit Hyderabad, Nagpur, Kolkata, Mangalore, Visakhapatnam, Coimbatore, Amritsar, Ahmedabad and Lucknow between September 7 and September 30, 2006 to take the cricket fever from the stadiums to the bylanes.

Commenting on the return of this MAX initiative, Albert Almeida, Business Head, said, “Cricket is not only for the select few rolling their arms and swinging their bats in the parks and fields. It is our national passion and there’s no greater fun than playing the game on the streets. And with our MAX icons for company, I am sure Gully Cricket will make everyone go deewana all over again.”

Speaking on the concept, Bedi asked, “Haven’t we all grown up playing cricket on the streets? Didn’t we all have our special rules of catching and bowling? I’m glad that MAX has again given me the opportunity to be able to go out and play cricket with all of you.”

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