Top Story

e4m_logo.png

Home >> Media - TV >> Article

Gujarati news market heats-up with the launch of ABP Asmita

21-January-2016
Font Size   16
Share
Gujarati news market heats-up with the launch of ABP Asmita

ABP has launched its new regional channel –ABP Asmita. The channel will be available on all leading cable networks in Gujarat. The formal launch is due with a special event in the coming few days. This is the third regional news channel from this group after ABP Majha and ABP Ananda.

Brajesh Kumar Singh, who has been associated with ABP News for a long time, will be the Editorial Head of the new channel. 

Commenting on the launch of ABP Asmita, Ashok Venkatramani, CEO, ABP News Network said, “Any large print market is obviously a potential TV market and Gujarat is a very strong market for us. In the past, we have been to places where there were no good quality news channels and we have successfully opened and built the markets.”

ABP Asmita is likely to face tough competition from existing players like ETV News Gujarati, Sandesh News, VTV News and TV9 Gujarati.

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world