ABP has launched its new regional channel –ABP Asmita. The channel will be available on all leading cable networks in Gujarat. The formal launch is due with a special event in the coming few days. This is the third regional news channel from this group after ABP Majha and ABP Ananda.
Brajesh Kumar Singh, who has been associated with ABP News for a long time, will be the Editorial Head of the new channel.
Commenting on the launch of ABP Asmita, Ashok Venkatramani, CEO, ABP News Network said, “Any large print market is obviously a potential TV market and Gujarat is a very strong market for us. In the past, we have been to places where there were no good quality news channels and we have successfully opened and built the markets.”
ABP Asmita is likely to face tough competition from existing players like ETV News Gujarati, Sandesh News, VTV News and TV9 Gujarati.