Top Story


Home >> Media - TV >> Article

Guest Column: It is a commendable Budget, grounded in pragmatism: Sudhanshu Vats

Font Size   16
Guest Column: It is a commendable Budget, grounded in pragmatism: Sudhanshu Vats

Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom18 Media pens down an enthusiastic opinion on the Union Budget 2014 exclusively for exchange4media.

Finance Minister Arun Jaitley had the unenviable job of meeting the expectations of an entire nation. Personally, I think it is a commendable budget that is grounded in pragmatism, while setting the pace for course correction. At a macro level, the commitment to fiscal discipline – not just in this FY but coming years as well – is noteworthy. The call for expediting the transition to a GST regime by year-end is a welcome step. Some relaxation in FDI norms for defence & insurance sends out the right message to all stakeholders.

The leeway in personal income tax is a positive sign as the 'aam aadmi' should be able to spend on the fourth imperative i.e. ‘Roti, Kapda, Makaan aur Manoranjan’. At a sectoral level, the announcements pertaining to the setting up of a National Institute of Animation, a nationwide incubator programme, zero customs duty on LCD & LED panels (less than 19 inches), allocation of funds for community radio and the launch of Arun Prabha and Kisan TV channels are well-intentioned. We still need to look deeper into the issue of service tax applicability on broadcast and digital transactions. Some of the changes required by our industry are systemic in nature and cannot be addressed in a single policy document. All in all, I see this as the beginning of a new phase of 7-8 per cent growth over the next few years with a pro-active, inclusive and open government at the helm of the affairs. As responsible corporate citizens, we have to ensure that we gear up for this growth and continue to delight our consumers.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video