Top Story

e4m_logo.png

Home >> Media - TV >> Article

Guest Column: It is a commendable Budget, grounded in pragmatism: Sudhanshu Vats

11-July-2014
Font Size   16
Share
Guest Column: It is a commendable Budget, grounded in pragmatism: Sudhanshu Vats

Sudhanshu Vats, Chairman, CII National Committee on Media & Entertainment and Group CEO, Viacom18 Media pens down an enthusiastic opinion on the Union Budget 2014 exclusively for exchange4media.

Finance Minister Arun Jaitley had the unenviable job of meeting the expectations of an entire nation. Personally, I think it is a commendable budget that is grounded in pragmatism, while setting the pace for course correction. At a macro level, the commitment to fiscal discipline – not just in this FY but coming years as well – is noteworthy. The call for expediting the transition to a GST regime by year-end is a welcome step. Some relaxation in FDI norms for defence & insurance sends out the right message to all stakeholders.

The leeway in personal income tax is a positive sign as the 'aam aadmi' should be able to spend on the fourth imperative i.e. ‘Roti, Kapda, Makaan aur Manoranjan’. At a sectoral level, the announcements pertaining to the setting up of a National Institute of Animation, a nationwide incubator programme, zero customs duty on LCD & LED panels (less than 19 inches), allocation of funds for community radio and the launch of Arun Prabha and Kisan TV channels are well-intentioned. We still need to look deeper into the issue of service tax applicability on broadcast and digital transactions. Some of the changes required by our industry are systemic in nature and cannot be addressed in a single policy document. All in all, I see this as the beginning of a new phase of 7-8 per cent growth over the next few years with a pro-active, inclusive and open government at the helm of the affairs. As responsible corporate citizens, we have to ensure that we gear up for this growth and continue to delight our consumers.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems