Guest Column: Do your bit to ensure that the future for girls is bright, equal, safe and rewarding: Rajiee M Shinde, PTC Punjabi Network
On International Women’s Day today, Rajiee M Shinde, Director & CEO, PTC Punjabi Network speaks on women playing stellar roles at home as well as the workplace:
International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. In India Article 14 of the constitution accords equality for both genders.
International Women's Day is all about unity, celebration, reflection, advocacy and action - whatever that looks like globally at a local level. But one thing is for sure, International Women's Day has been occurring for well over a century - and continues to grow from strength to strength.
The entire human race has a plethora of ideas about women. How women are supposed to be, what are their roles, their limitations, their capabilities. I am not writing this as a ‘woman’, though I am one by anatomy but since my thoughts, my mind has no gender, so I am writing as just a person. And yes, humans are capable of having a thought process which is not under the clutches of any gender.
Only in India a woman is worshipped as Sakthi [Strength], Saraswati [Knowledge] and Lakshmi [Prosperity]. No other country or religion in the world worships womanhood the way India does. In Hindu Mythology a woman is said to have been given absolutely 50% of Mental, Spiritual and Physical space in the life of a man, when Shiva is illustrated to have done this in Ardhnareshwar form.
In modern Indian society women are playing stellar roles, even challenging men in politics. More importantly their role in family building and society development is stupendous. Indian women are emerging out of their conventional role, realising their unlimited potential and have begun to take up major roles in all walks of life.
To support women not only in India but across the world, I in my limited capacity have taken some initiatives towards women empowerment. Of late, many of the women participants of the Punjab de Super Chef have ventured into culinary businesses. Some of them have become successful restaurateurs; some have opened their YouTube culinary channels. It gives me immense satisfaction when I am able to give a platform to women for realising their dreams.
The Indian woman is beautiful, gentle, motherly yet powerful. Indian society looks up to their women folk to take the lead, which is slowly happening. When India becomes a global superpower, surely there will be significant contribution from great women.
So make a difference, think globally and act locally! Do your bit to ensure that the future for girls is bright, equal, safe and rewarding.
(The author is Director & CEO, PTC Punjabi Network)
Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions