Top Story

e4m_logo.png

Home >> Media - TV >> Article

Guest Column: Aroon Purie reflects on Uday Shankar's journey from a 'jhollawala' journalist to a corporate honcho

04-July-2017
Font Size   16
Share
Guest Column: Aroon Purie reflects on Uday Shankar's journey from a 'jhollawala' journalist to a corporate honcho


I pride myself in being a good judge of talent. The joke in our newsroom is that we train editors for our competition. In Uday’s case, we did far more than that. Uday worked with me for almost five years as the managing editor of TV Today. He was a journalist with superb news sense, who with his JNU background could contextualise and explain a story so that the average viewer would relate to it.


He was present at the launch of Aaj Tak and a large part of its success was due to his leadership. He actually redefined how Hindi channels covered news. He took news out of the studios, into the streets and even with poor connectivity, he streamed events live whenever he could. I recall Aaj Tak’s coverage of the Gujarat earthquake in 2001 and the Kumbh Mela as defining moments for the channel and they have never looked back since. 


Uday had a great passion for news and the immediacy of the medium meant instant action and reaction. I noticed that in the hurly burly of news, he was running amok and needed to lead his team more effectively. I sent him to IIM Ahmedabad for a crash course in administration and finance. He must be the fastest learner yet. Look where he is now.


He used to tell me that he never stays in a job for more than three years as he gets bored and he had gone over his limit with me. But he extended his own limit. It was such an interesting time at Aaj Tak and in news. I worked very closely with Uday and called at all odd hours for all kind of minute details from tickers to anchor diction. I felt free to do so as he was as passionate about news as I was and a perfectionist. He took the feedback in his stride and always made it better. 


When he left us, I thought the job of managing editor of a news channel working 24x7 had taken its toll on him and he wanted to just be a free spirit and freelance for a while or go into academia. I never saw him as a corporate type worrying about the bottom line. In fact, I used to call him a ‘jhollawala’ from JNU. He seemed to have no interest in the business side of television. I thought news was his thing and I suspect it still is his first love.


I see him now as a suave media mogul dealing with intricate media issues of distribution, advertising rates, finances, soap operas and media policy, whichare so far removed from news. He makes me proud.  


Little did I know this person who was so immersed in news and intellectual issues would end up leading India’s largest media company focused on entertainment and sports. A company that is owned by the world's most monumental media company of the world that can hire the best talent from anywhere. The Murdochs spotted something in him that I missed. I've been kicking myself ever since. 


Aroon Purie is the Chairman & Editor-in-Chief, The India Today Group


Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions