Top Story


Home >> Media - TV >> Article

Growth for cable, content providers seen

Font Size   16
Growth for cable, content providers seen

Technology is changing the media and entertainment industry, a survey by Ernst and Young has pointed out. The survey — Fast Forward: Technology Propels Media & Entertainment CEOs into the Future — has said that technology-savvy managers are critical to their companies’ success. Digitisation of content and increasing adoption of broadband distribution technologies are among the factors creating major shifts in the industry. Cable/satellite networks and content providers are seen as the biggest winners in the years ahead.

“The report acts as a harbinger for the Indian media and entertainment industry, and will help set the right pace of technological development in this changing global scenario,” Ernst & Young (India) media and practice leader Farokh Balsara said.

“With the right management team in place and by developing the right talent pool, we will see a lot of Indian media companies competing in the global arena,” he said.

Among the key findings of the survey is that television broadcasting remains one of the most profitable segments of the media and entertainment industry. But, executives, who were contacted for the survey, perceive TV broadcasting as the most challenged to thrive and grow in future. Interestingly, cable TV networks, which have not performed too well in the European market, are likely to do better than other industry segments in the future, the study indicated. The music industry, the survey indicates, has the lowest profitability margins among the various segments.

Another finding is that around 75% of executives participating in the study cited digital video recorders (DVRs) as an innovation which could disrupt the industry’s status quo.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve