Top Story


Home >> Media - TV >> Article

Growth for cable, content providers seen

Font Size   16
Growth for cable, content providers seen

Technology is changing the media and entertainment industry, a survey by Ernst and Young has pointed out. The survey — Fast Forward: Technology Propels Media & Entertainment CEOs into the Future — has said that technology-savvy managers are critical to their companies’ success. Digitisation of content and increasing adoption of broadband distribution technologies are among the factors creating major shifts in the industry. Cable/satellite networks and content providers are seen as the biggest winners in the years ahead.

“The report acts as a harbinger for the Indian media and entertainment industry, and will help set the right pace of technological development in this changing global scenario,” Ernst & Young (India) media and practice leader Farokh Balsara said.

“With the right management team in place and by developing the right talent pool, we will see a lot of Indian media companies competing in the global arena,” he said.

Among the key findings of the survey is that television broadcasting remains one of the most profitable segments of the media and entertainment industry. But, executives, who were contacted for the survey, perceive TV broadcasting as the most challenged to thrive and grow in future. Interestingly, cable TV networks, which have not performed too well in the European market, are likely to do better than other industry segments in the future, the study indicated. The music industry, the survey indicates, has the lowest profitability margins among the various segments.

Another finding is that around 75% of executives participating in the study cited digital video recorders (DVRs) as an innovation which could disrupt the industry’s status quo.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...