Top Story

e4m_logo.png

Home >> Media - TV >> Article

GroupM, Dancestar Ventures join hands to bring Electronic Music Awards Show to Asia

06-May-2015
Font Size   16
GroupM, Dancestar Ventures join hands to bring Electronic Music Awards Show to Asia

Dubbed as the event that brings the global electronic music industry together as one, GroupM has recently announced a new partnership with Dancestar Ventures to bring the Electronic Music Awards Show to Asia and other key Television markets worldwide.

The first project of the partnership is Dancestar Asia, to be developed for TV distribution in the region and will celebrate the achievement of Asian and international DJ’s and Artists.  Scheduled to be held in Singapore in December, 2015, Dancestar Asia is intended to be a two hour award ceremony featuring 21 categories of achievement from Best DJ and Best Event through to Best Remix and Best Social Media Campaign, along with many other award categories.

Winners for the 21 categories will be decided by public voting via several major social media channels across the region that will be announced shortly. 

Dancestar Asia will also feature 12 live performance collaborations from global artists in what is expected to be an epic night of music showcasing the best of the exploding Electronic music scene in Asia.

As Andy Ruffell, Founder and CEO of Dancestar, explains, “Dancestar is back and we are delighted to be partnering with GroupM to bring this show to Singapore in 2015. EDM is now a $ 4 billion global industry with DJ’s earning $20m to $40m a year. Asia is primed for an electronic music explosion.  We are developing the Dancestar Awards Show Platform as a series of market specific televised events in Las Vegas, London and Singapore. GroupM provides unrivaled expertise that will enable us to bring electronic music culture and global brands together on TV.”

Josh Black, CEO of GroupM Content APAC, adds, “We are delighted to be working with Andy and his team at Dancestar Ventures.  The EDM industry is exploding and we jumped at the opportunity to be part of the Dancestar Asia Awards Show and the other projects around the globe. Our team at GroupM Content will be helping Dancestar, drive a range of commercial opportunities from partnerships through to licensing, broadcast and content distribution.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign