Top Story

e4m_logo.png

Home >> Media - TV >> Article

Grey Parrot creates ambitious OOH campaign for Zee Cinema

21-January-2017
Font Size   16
Share
Grey Parrot creates ambitious OOH campaign for Zee Cinema

OOH, Experiential and Digital agency Grey Parrot was given the brief to create excitement before the worldwide television premiere of Hindi film Baar Baar Dekho on Zee Cinema today at 8 PM. While the film did fairly well, the key highlight was the song Kala Chashma, which Grey Parrot decided to highlight in the OOH campaign.

Mutually, the idea that the video of the song ‘Kaala Chashma’ playing within the frames of sunglasses was conceptualized. A 5-day outdoor teaser campaign followed by a 5-day innovation was carried out in Mumbai.

However, executing the OOH campaign proved to be a huge challenge as it involved a 220sqft of LED screen to be hung on a billboard. Not just that, it also had spectacle frame made of iron pipes being which the LED screens were put, and all this put together weighed 1000kg. This was also amongst the biggest LED screens ever on a billboard in India.

Grey Parrot took up the challenge and successfully executed the job in a record time of 48 hours including sourcing, fabrication and mounting.

This was executed at two locations with total of 280 sqft of LED hung and total pay load of 1300 kgs on which the song “Kala Chasma” was played. The campaign concludes today.

The channel also organized ‘The Kaala Chashma Bike Rally’, specially curated ‘Kaala Chashma’ themed channel bug amongst other innovations.

Grey Parrot is headquartered in Mumbai and has 4 branch offices and 33 network offices.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India