Top Story

e4m_logo.png

Home >> Media - TV >> Article

Grasshoppers bags creative duties of NDTV Good Times

14-July-2015
Font Size   16
Share
Grasshoppers bags creative duties of NDTV Good Times

NDTV Good Times has appointed Grasshoppers India as its creative agency. The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is Young and Indian in the minds of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life.

The creative duties have been awarded to Grasshoppers following a multi-agency pitch in which three Delhi-based agencies participated. Speaking about the reasons for choosing Grasshoppers,. Arati Singh, Channel Head, NDTV Good Times, said, “The work pitched was fresh, fun and unconventional. It was vibrant and young reflecting exactly what the channel is. The communication, as it was supposed to be, was crisp keeping in mind that it is the young, ambitious and daring Indian youth that it is targeted towards.”

Grasshoppers will manage all the mainline communication for the channel in order to reach out to its consumers across various touch-points and promote 'everything' that happens on the channel. The platforms that will be used during the campaign include advertisements, outdoor branding, radio jingles, OOH, online creatives and on-ground event collateral among other things.

As per Grasshoppers’ Director, Arjun Banerjee, “Working for a TV Channel brand, a first for us, will be exciting because the dynamic nature of the TV industry requires the agency to be extremely innovative for the campaign to stand out from the clutter and interest the target audience. Since NDTV Good Times is known for its impulsive, interactive and action oriented content and programming, there is a lot of scope for us to create edgy and call to action creatives which will appeal to the targeted youth and encourage them to embrace the channel’s ideology of ‘#LiveYoung #LiveIndian’.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean