Top Story


Home >> Media - TV >> Article

Govt set to tweak DTH guidelines

Font Size   16
Govt set to tweak DTH guidelines

The government has decided to rework the policy regarding direct-to-home (DTH) telecast, including a review of the norms on foreign direct investment, cross-media holding, government regulation of content and sharing of content by companies.

According to sources, the move has been necessitated by the recent developments in the sector.

These include a case recently filed in the Delhi High Court demanding content regulation as viewers are accessing pornographic material through DTH services and the refusal by some companies to offer their channels to the country’s sole DTH operator, the Subhash Chandra-promoted ASC Enterprises.

The government has set up a panel headed by Information and Broadcasting Secretary Navin Chawla to review the DTH policy framework.

The government had banned DTH services in the country in 1997, when Jaipal Reddy, the current information and broadcasting minister, held the same portfolio in the HD Deve Gowda Cabinet. The present DTH norms were drafted in 2000.

The move by the government comes at a time when ASC Enterprises has started its service and Space TV, the Tata-Star joint venture, is awaiting approval to start its service.

As per norms, the total foreign investment in a DTH company cannot exceed 49 per cent and the share of foreign direct investment has been limited to 20 per cent.

“The issue of FDI needs a relook. We are examining ways to straighten the rules,” said a senior government official.

Currently, there are no regulations regarding content on DTH. But this could change.

“We will have to look at the issue of content very closely. Besides, in view of the new downlinking policy, we will have to look at the content on DTH platforms also,” the official added.

Besides, the government is also in favour of interconnection of DTH channels, wherein companies offer channels on competitive DTH platforms. The government has also asked the Telecom Regulatory Authority of India to formulate its view on content sharing by channels.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video