Top Story

e4m_logo.png

Home >> Media - TV >> Article

Govt revises digitisation deadline, adds to broadcasters' woes

18-September-2014
Font Size   16
Share
Govt revises digitisation deadline, adds to broadcasters' woes

The Ministry of Information and Broadcasting has declared the new deadline for digitisation. The DAS phase III and IV will now be implemented next year.

According to a notice issued by MIB, the deadline of DAS phase III has been pushed from September 30, 2014 to December 2015 and for DAS phase IV the deadline has been pushed from December 2014 to December 2016.

The ministry also stated that in 2011, November, MIB made it obligatory for all the cable operators to transmit or re transmit programmes of any channel in an encrypted form through DAS.

It may be remembered that the government has been accelerating the digitisation process. Besides the I&B Minister tweeting about completing the process on time, the Ministry has also re-constituted a Task Force to oversee and monitor the implementation of Digital Addressable System (DAS) in the cable TV sector in the country.

During implementation of DAS in Phase-I and Phase-ll, the Task Force served as an effective platform to discuss and address various issues arising out of digitisation process.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO