After lifting the ban on Ku band for direct-to-home (DTH) television, the government is examining the proposal to allow Ku band uplinking for all TV broadcasting. This is in response to representations made by a group of teleport owners and the Confederation of Indian Industry (CII).
So far, broadcasters, other than for DTH, can uplink only through C-band in India. This is in direct conflict with the government policy of promoting India as an uplinking hub. Ever since India liberalised its uplinking norms, allowing companies with up to 49 per cent of foreign equity to set up teleports, companies have been queuing up for the same. These companies are eyeing lucrative business, through leasing out of their teleports to interested parties. But, because many of the satellite companies such as Eutelsat offer only Ku band facility, uplinking through only C band is seen as a major hindrance in the teleport business.
As Ku band broadcasting was considered a security threat, which is the main reason for imposing the ban on it for several years, the government is consulting other ministries such as Home Affairs, before taking a decision on the issue.
Already, 16 teleports have come up in India ever since the uplinking policy was liberalised in 2000. But even as ban on Ku band was lifted to allow DTH broadcasting two years ago, the prohibition on the band continues for uplinking of TV channels (other than for DTH).
According to the uplinking guidelines, teleport licensees can uplink to both Indian and foreign satellites. However, the norms clearly state that uplinking will be allowed only through C-band.
The eligibility criteria for a broadcaster setting up earth station for uplinking its own TV channel are different. Any TV channel, irrespective of its ownership, equity structure or management control aimed at Indian viewership can uplink from the country.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions