Top Story

e4m_logo.png

Home >> Media - TV >> Article

Government asks stakeholders to complete STB seeding before cut off date

18-December-2015
Font Size   16
Share
Government asks stakeholders to complete STB seeding before cut off date

Ministry of Information and Broadcasting held a meeting of the Task Force on 11th Dec 2015 in New Delhi in the run up to the cut off date of 31st Dec 2015 for Phase III of cable TV Digitisation. In the morning of the same day, a meeting was held with the Multi System Operators (MSOs) also which was attended by over 120 MSOs from all over the country. The status of digitisation and stock and supply position of STBs were also reviewed and all stakeholders were requested to ensure that seeding of STBs is completed in Phase III areas by 31st Dec 2015. 

Members of the Task Force were informed by the Ministry that- a public awareness campaign is being carried by all stakeholders, multilingual toll free helpline and 12 regional units are operationa; the list of urban areas, to be covered in Phase III, has been updated for 24 states and union territories as per comments from their respective governments; and that engineers from AIR and Doordarshan are being deployed to inspect the technical set ups of the MSOs.

In response to the concerns raised by some of the stakeholders about delay in signing of interconnection agreements between Broadcasters and some MSOs, it was decided that these MSOs may furnish the details of pending cases to TRAI by 15th Dec 2015 for holding immediate meeting with broadcasters. Broadcasters were advised to increase the frequency of publicity on cable TV digitisation and to ensure that it is carried by all the approved TV channels. 

Earlier in the meeting with MSOs, it was emphasised by the officials of the Ministry that MSOs must carry public awareness campaign on cable TV Digitisation on their local channels and by distribution of leaflets, holding meetings and putting kiosks etc. A demo of the MIS system, which has been deployed to collect seeding data of STBs online from all operators, was also made. MSOs that have not yet started feeding the seeding data in MIS were advised to start immediately and update it regularly.

The MSOs were also informed that broadcasters have been advised to ensure that after the cut-off date signals may not be made available to those MSOs who have not got registration from the Ministry and who don’t provide digital encrypted signals in Phase III areas. It was informed that multilingual toll free telephone number 1-800-180-4343 to answer queries of stakeholders, including consumers, for seamless transition to digitisation is already operational and they were advised to publicise it. 

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands