Top Story

e4m_logo.png

Home >> Media - TV >> Article

Good start for ‘Jhalak Dikhla Jaa’ in Hindi metro markets

18-December-2010
Font Size   16
Share
Good start for ‘Jhalak Dikhla Jaa’ in Hindi metro markets

The season of ‘song and dance’ format shows is back. Sony Entertainment Television’s big-ticket show, ‘Jhalak Dikhla Jaa’, has replaced game show ‘Kaun Banega Crorepati’. The opening numbers from TAM Media Research for six metros are in and ‘Jhalak…’ has some good numbers to boast of.

In the Hindi speaking metro markets (Delhi, Mumbai, Kolkata) for the target group C&S 4+, TAM data shows that the curtainraiser episode of ‘Jhalak…’, which was aired on Sunday, December 12, 2010, gave the channel a TVR of 4.5. The opening episodes of the show have rated 5.3 TVR and 5.9 TVR on Monday and Tuesday, respectively, giving the channel an opening average of 5.6 TVR for the two episodes.

In a conversation with exchange4media, Ajit Thakur, Business Head, Sony Entertainment Television, said, “We are very happy with these numbers – it is an unprecedented high. Sony is bringing families in large numbers on to the channel by offering alternate content.”

It may be recalled that ‘Bigg Boss 4’ had opened with a rating of 6.01 TVR (C&S, 4+, HSM Metros), which was high considering it had premiered on the same day as the Delhi Commonwealth Games opening ceremony.

On the other hand, ‘KBC’s first episode had garnered a rating of 5.3 TVR (C&S, 4+, HSM Metros).

It may also be noted that ‘Bigg Boss 4’ was premiered on a Sunday evening and was a three-hour long show, while KBC debuted on a Monday evening as a regular one-hour show.

Perhaps the other aspect that has encouraged Sony officials is that ‘Jhalak Dikhla Jaa’ numbers have shown a positive episode-on-episode trend. Needless to say, the picture would be clearer once the complete market data is released.

(With inputs from Noor Fathima Warsia)
 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.