SaharaOne Media and Entertainment has tied up with broadcast distribution company Globosat to distribute its channels, SaharaOne and Filmy, in the UK and Europe. Globosat is already distributing content for Sahara in North America. Sahara is trying to test its scope in the highly competitive UK market after tasting some success in the US market.
Announcing the tie-up, Shantonu Aditya, CEO, SaharaOne Media and Entertainment Ltd, said, “The tie-up will help us cater to the needs of our overseas customers and continue to entertain our viewers through our entire gamut of serials and programmes. Despite the challenges in the US, Globosat has done a wonderful job there by helping us reach the No. 2 spot among the Indian channels.”
Speaking on the occasion, Sudhir Vaishnav, President and CEO, GloboSat, said, “With our state-of-the-art production and broadcast facilities in New York and Toronto we are able to create local content as per market needs. Our strategic partnerships with DTH, cable, broadband, IPTV, mobile and other platforms spanning across North and South America, Europe and the UK help our broadcast partners to build international presence faster.”
Adris Chakraborty, Director, GloboSat, said, “Globosat is a New York-based broadcast distribution company with offices in New York and Toronto. We are primarily into international channel distribution and aggregation. We create international quality feeds for the channels and distribute them across all platforms.”
Elaborating on the tie-up with Sahara, he said, “The channels will have some local NRI content and will also carry localised advertisements. We will also tie up with some community events and programmes to increase the subscriber base of the channels.”
Talking about the services provided by Globosat, Chakraborty added, “We sell ad spaces for a bouquet of channels so that all channels benefit from it. We are also looking to set up an Indian office in the near future for increasing the international reach of Indian channels. With this set up, we can also tap into the local Indian content, which are in demand in international markets. Along with these, we are also looking at Bollywood movie distribution in international movie markets.”