Global Broadcast News, a Television Eighteen group company today launched its fully-owned and operated general news channel, CNN-IBN. The channel will be available for cable & satellite television viewers across India starting today.
Commenting on the launch, the Hon'ble Union Minister for Information & Broadcasting, Mr. Priya Ranjan Dasmunshi said "I think that in the days to come, months to come and years to come, CNN-IBN shall make a mark in the history of India's electronic media as well as provide a new light, a new direction, a new goal in the centre of the fourth estate which will strengthen this pillar of Indian democracy. I wish CNN-IBN's new venture good luck"
CNN-IBN is a joint venture between Raghav Behl promoted TV18 group,CNN, Rajdeep Sardesai and Samir Manchanda. The launch of CNN-IBN will mark the return of Rajdeep Sardesai to the television screen. Recently CNN-IBN had roped in Dilip Venkatraman as Director of Marketing and Sanjay Dua as Head of Advertising Sales to add to the already existing strong team at TV 18 group.
It will be interesting to see how CNN-IBN performs in the English news genre with its enviable lineage and a strong editorial and business team.
Our typical marketing budget is usually 10 per cent of the topline spend