Independent media consulting, marketing and advertising sales company, Aidem Ventures, has been appointed as the corporate advertising sales representative for Getit for a five-year period.
An official release stated that Getit pioneered the concept of Yellow Pages in India and has now transformed into an integrated digital media organisation, specialising in local search and classifieds. It is a ‘directional media’ platform providing quality leads to businesses and brands, across media and devices, thereby helping businesses grow. Getit’s USP being that it connects buyers to sellers at the time they are ready to buy thereby generating actionable leads, which result in immediate sales.
Through this mandate, Aidem will be responsible for marketing Getit’s synergistic product suite to leading brands, agencies and corporates. The products include a free-deals site – Getithotdeals, mall locator – Getitmalls, B2B platform – Tradeget, a host of micro-communities in key verticals such as automotive, weddings, young-moms, gadgets, travel, fashion, food etc. in addition to its local search engine – Getit.in and leading free-classifieds website – Freeads. Its services are offered through websites, wap-sites, apps and tele-information service call.
While Aidem will be responsible for services to large corporate clients, key brands and agencies, Getit will continue to sell directly to its SME clients in over 70 cities.
Sidharth Gupta, Chief Executive Officer, Getit Infoservices said, “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at GETIT want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”
“We are excited with the mandate to enhance the advertising potential of Getit that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. With a fair percentage of the consumers spending almost 16 hours a week online, it’s a strategic decision for most brands to be proactive in the digital space for best possible consumer engagement. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms,” said Kaushal Dalal, Executive Vice President, Aidem Ventures.
“The effectiveness of creative advertising is significantly enhanced when used in conjunction with Directional ad spends. Directional media ensures that all the branding goodwill generated through creative advertising is converted into sales, thus making it a purposeful medium for brand communication. Getit has tremendous potential and we are glad to be associated with it,” added Neena Dasgupta, Head, Digital & International Business – Aidem Ventures.