Dubai-based Geo TV – a subsidiary of Independent Media Corporation, which is again, an affiliate of Jung Media Group, plans to launch a 24-hour entertainment channel by the end of this year. Director Distribution Hasan Mustafa says a separate beam will be used to telecast programmes in India. Talks with various cable operators for airing the channel are in final stages, he said.
Giving details about the launch plans Mustafa said Geo would be a free-to-air channel in India. At present, Geo TV is available on Dish TV platform. However, according to Mustafa, a separate team is being set up for India operations – unlike Pakistan, where both news and entertainment programmes are aired. In India only entertainment programmes will be telecast. Tele serials casting both Pakistani and Indian artistes will also form a major part of programming. “The success rate of cross cultural programmes is very high in both the countries and this is evident from the high success rate of popular music programme ‘Gayege Duniya Mere Geet’. This was co-produced using cross cultural artistes,” he added.
Indian serials and artistes are very popular in Pakistan. Zee TV, Sony, Aaj Tak, DD, Alpha Punjabi, Star TV, SAB TV is popular channels in Pakistan. “Geo TV reaches out to over 28 million houses in Pakistan everyday. The biggest market for us is USA followed by Middle East,” Mustafa said.