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GEO TV of Pakistan plans to launch entertainment channel in India

06-April-2005
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GEO TV of Pakistan plans to launch entertainment channel in India

GEO TV, from the Independent Media Corporation of Karachi, will have an Indian audience soon. The Pakistani TV network from the publishers of the 'Jung' daily is preparing to launch its entertainment channel in India soon, according to Imran Aslam, President, Independent Media Group. However, he refused to commit a timeline. "To be very honest, we cannot commit a timeline. There are a series of issues to be addressed. We want to come in as soon as we can, but we want to do it right," he said.

Speaking to exchange4media on the sidelines of FICCI FRAMES 2005 in Mumbai, Aslam said, "These visits to India are fact-finding visits to figure out what needs to be the niche and why people would watch us. We already have content that is a mix of Indian and Pakistani. We're searching for the right mix to suit audiences across regions."

The channel is in talks with Indian companies to handle its distribution in the country, and is considering the cable and DTH options. It is currently uplinked from Dubai Media City, owing to cross-media ownership regulations in Pakistan. Even with approvals on cross-media ownership coming from the Pakistan cabinet, the channel plans to retain its base in Dubai. Currently GEO offers a mix of news, infotainment, children's programming, music and other elements.

GEO TV has been visible in the US since November 2004, and is due to launch in Europe later this month. It is also planning to shortly launch another channel, targeted at the youth, called 'Aag'.

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