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Genre Check: Zee overtakes Star Plus and Colors to claim top spot in Week 26

01-July-2009
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Genre Check: Zee overtakes Star Plus and Colors to claim top spot in Week 26

The see-saw battle for the numero uno position among the top three Hindi GECs continues. As per the latest TAM data, Week 26 sees Zee TV surge ahead to claim the No. 1 spot with an all day GRP of 243.1. Colors is at No. 2 with 242.8 GRPs, while Star Plus slips to the third position this week with a GRP of 218.5.

Week 25 had seen Star Plus leading the Hindi GEC pack with a GRP of 242, marginally ahead of Colors, which had 241 GRPs. Zee TV was placed third with 227 GRPs.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.