There is change in the top order of the Hindi general entertainment genre. Star Plus has been pushed to the No. 3 position for the first time ever in week 22. Colors returns to the No. 1 spot, while Zee TV has climbed to the No. 2 position. Despite the change in order, the ‘Big Boys League’ of Colors, Star Plus and Zee TV has been steadily maintaining GRPs in the 200-260 range.
Colors regains the numero uno spot with 258.2 GRP in week 22, followed by Zee TV with 245.3 GRPs and Star Plus at No. 3 with 239.8 GRPs. NDTV Imagine is in the distant fourth position with 107.8 GRPs.
The next bracket of Hindi GECs includes Sony at No. 5 with 96.6 GRPs, Star One at No. 6 with 67.2 GRPs, SAB at No. 7 with 56.5 GRPs.
Following these are Sahara One, Star Utsav and 9X with 35.5 GRPs, 23.9 GRPs and 22.8 GRPs, respectively. Not much change in fortune was noticed in the fortunes of Real, the newest entrant in the Hindi GEC space, which had a GRP of 17.6.
Genre Check: Colors retains No. 1 position for second consecutive week
Colors overtakes Star Plus this week, finally