Genre Check: Star Plus shines bright again

Genre Check: Star Plus shines bright again

Author | Qashish Chopra | Thursday, Feb 26,2009 7:12 AM

Genre Check: Star Plus shines bright again

The latest data from TAM Media Research for the Hindi general entertainment genre is out. Star Plus takes the number one spot again in week 8. From the 278 GRPs that it had last week, the GRPs for Star Plus this week have gone up to 302 GRPs. The channel had aired the movies ‘Welcome’ and ‘Singhh is Kingg’ in the week.

On the other hand, Colors drops from 259 GRPs last week to 234 GRPs this week, while still maintaining a firm hold on the number two position. Zee TV drops four points to 204 GRPs this week, while Sony drops by one point and is at 75 GRPs this week.

Meanwhile, NDTV Imagine has jumped from 62 GRPs last week to 73 GRPs this week.

Star One falls from 63 GRPs to 61 GRPs; Sahara One slips by two points – from 51 GRPs to 49 GRPs this week; SAB and 9X are also down at 45 GRPs and 28 GRPs, respectively, this week.

Tags: e4m

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