Top Story

e4m_logo.png

Home >> Media - TV >> Article

Genre Check: Star Plus continues a high lead in channel GRPs

30-October-2008
Font Size   16
Share
Genre Check: Star Plus continues a high lead in channel GRPs

The Hindi general entertainment channel trends are surely changing. Much as no one could not have thought that one day Balaji and Star Plus would be locking horns with each other, no one could have also fathomed that Balaji would be one day working on a non-K serial for the primetime slot on Star Plus. ‘Tujh Sang Preet Lagai Sajna’ is coming at the 10.00 pm slot on the channel from November 3, 2008. This is the first non-K serial from Ekta Kapoor ever since the K-brigade rule of Balaji had begun in 2000.

‘Tujh Sang...’ is yet another initiative from Star Plus to keep its lead over other Hindi GECs. The latest data from TAM Media Research shows that for the target C&S 4+ in the Hindi speaking markets, Star Plus has maintained a 95-point lead over the second highest scorer in the genre in week 43. Star Plus has cornered 310 GRPs this week; Colors has 215 GRPs; and Zee TV has 198 GRPs. Sony has 86 GRPs this week; NDTV Imagine and Star One have 73 GRPs each; Sahara One is at 60 GRPs; 9X is at 54 GRPs; and SAB is at 33 GRPs.

There is no change in the top rated shows that are switching between ‘Balika Vadhu’ on Colors and ‘Bidaai’ on Star Plus – this week it is the former.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group