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Genre Check: Star Plus & Colors dip this week

Genre Check: Star Plus & Colors dip this week

Author | Qashish Chopra | Thursday, Feb 19,2009 6:53 AM

Genre Check: Star Plus & Colors dip this week

The competitive dynamics of the latest TAM week has not thrown up any surprises in the Hindi general entertainment genre. Star Plus is the genre leader once again even though its numbers have come down this week. From the 300 that the channel had in week six, Star Plus has 278 GRPs in week seven.

Colors, too, has lost numbers this week, dropping from the 271 GRPs last week to 259 GRPs this week.

Zee TV, on the other hand, has scored in the week and grown by 16 rating points – from 192 GRPs in week six to 208 GRPs this week. Sony has gone down by 1 point to 75 GRPs. NDTV Imagine sees no change in its ratings and remains at 62 GRPs.

Star One takes a small yet steady jump from 59 GRPs to 63 GRPs, while Sahara One has gone up by 1 point and is at 51 GRPs. Both SAB and 9X have gone up by a point each this week.

Tags: e4m

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