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Genre Check: Star, Colors, Zee maintain numbers despite increase in repeat content

06-November-2008
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Genre Check: Star, Colors, Zee maintain numbers despite increase in repeat content

The full impact of the increased repeat programming bands on Hindi GECs is yet to reflect on channel ratings, however, week 44 has seen more than the normal airing of repeat programming on leading Hindi channels on various day parts. The data from TAM Media Research for the week 44 shows that Hindi GECs have managed to put out strong GRP numbers despite the present hiccups seen in programming.

Looking at some of the numbers, TAM Media Research shows for the C&S 4 plus in the Hindi speaking markets, Star Plus has garnered 271 weekly GRPs; Colors has 221 GRPs; and Zee TV has 171 GRPs.

Sony, on the number four position, has 93 GRPs; Star One has scored 81 GRPs; NDTV Imagine has garnered 76 GRPs; Sahara One has 58 GRPs; 9X has 54 GRPs; and SAB has 36 weekly GRPs.

The weekly numbers would become interesting in the coming weeks, especially due to the problems seen in the content supply of fresh episodes due to the on-going dispute between the various producers' bodies and the Federation of Western Indian Cine Employees (FWICE). The two bodies were expected to have met on November 5, 2008, but there wasn't much information available on the outcome of the meeting yet.

The broadcasters have said that if the disagreement between the two bodies is not solved by November 9, they would stop commissioning any new shows. The broadcasters, who are working closely together to resolve this issue, took cognizance of the fact that some of the shows would need exemption from the blanket repeat policy. Sources informed that shows like 'Kyunki Saas Bhi Kabhi Bahu Thi' on Star Plus and 'Bigg Boss' on Colors, given the current situation of the show, or in the case of the 'Bigg Boss', the very nature of the show, may have to be aired with fresh episodes.

There is still another couple of days before there is further clarity on this issue, and the course forward for the broadcasters.

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