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Genre Check: STAR-Colors gap widens; Real goes to 13 GRPs

19-March-2009
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Genre Check: STAR-Colors gap widens; Real goes to 13 GRPs

The order amongst the Hindi GECs has not changed in week 11. Star Plus continues to be the number one player, and this time by a significant lead. Star Plus has grown from 299 GRPs last week to 322 GRPs this week, while Colors, which has maintained the second position, has dropped from 279 GRPs to 250 GRPs this week. The new shows on Colors – ‘Is Des Na Aana Lado’ and ‘K’ – have opened well with 3-plus and 2-plus rating points.

Zee TV, too, has dropped from 209 GRPs to 192 GRPs this week. Sony Entertainment Television stays at the number four position with 112 GRPs this week, a significant up from the 88 GRPs of last week. ‘Jhalak Dikhla Ja’ has contributed to the channel’s numbers.

NDTV Imagine is at 71 GRPs in week 11 from the 67 GRPs that it was at last week. Star One has grown to 66 GRPs from the 60 GRPs that it had last week. SAB has added two rating points and is at 49 GRPs, while Sahara One has dropped by two points and is at 42 GRPs. 9X has dropped even further and is at 25 GRPs this week.

Newcomer Real, which had opened with 9 GRPs, has grown to be in double digits this week and is at 13 GRPs.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.